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Why do people put video from one of the world's top cameras on YouTube with the expectation that we can judge the quality of the material? Just to make it perfectly clear: video on YouTube is highly compressed.

Sony at IBC2014...in video

Published in Business

Freya Black reports on Sony's IBC activities with a collection of videos that illustrate the company's direction for the near future.

Sony is releasing firmware updates for its popular F55, F5 and FS7 cameras, unlocking new functionality for these venerable favorites. But in order to take full advantage of these updates, it may cost you.

We don't think anyone was expecting this. This is such a NON Sony thing. Sony has just announced on their Community website that the Sony F5 and F55 will be able to have a hardware upgrade to two of the most popular post production formats: ProRes and DNxHD

Making sense of sensors: Part 1 of 2

Published in Technology & Computing

Film always used to be the main thing that determined how a photograph looked. Now, it's the sensor. So camera manufacturers have taken on a huge extra responsibility!

Video comparison between Canon 1D C and Sony F55

Published in Production

Two very different cameras with the same claim: very high quality 4K footage

Sony F55 hands-on with video tour

Published in Production

I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens

Sony sets out its vision

Published in Business

Sony's press conference at the IBC is always worth going to, not necessarily because of new product announcements but because there are always new facts and figures, as well as a glimpse at future directions and priorities

Extreme 4K

Published in Technology & Computing

This is what happens when you push 4K and long lenses to the limit

"One Sony": F55 in 4K used to make Experia commercial

Published in Business

"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity

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