Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony
Why do people put video from one of the world's top cameras on YouTube with the expectation that we can judge the quality of the material? Just to make it perfectly clear: video on YouTube is highly compressed.
Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace
So, we've seen the announcement from Sony of two new 4K cameras, new codecs, new recording media and a new 30" 4K LCD monitor. Just how significant is this, and is this the 4K Tipping Point, at least for production, if not all the way to the home?