Have a close look at this video clip. It’s an advert for a high-end kitchen worktop manufacturer. Watch it in 720p, and look as closely as you can at the camerawork, the clever use of depth of field, the lighting, and particularly the fresh fruit.
And then reflect on the fact that no cameras - or indeed fruit - were involved in the making of this at all.
It's not just the UFO that's fake in this video - it's the car and the sky and the camera shake. In other words, the whole video is CGI. Even the pinging of the "Driver's Door Open" warning
Siggraph has produced a trailer highlighting some of the new and exciting experimental stuff that will be presented at the show
More hyper-realistic CGI, with innovative motion capture techniques
There's no better way to get the attention of the big film companies than to make a breathtaking CGI short
Have you ever heard the collective sound of several hundred people's jaws dropping? If you've been to a cinema where they're showing the Life of Pi for the first time, then you probably have