We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.

It seems you can't launch a car without a star these days. We've had Daniel Craig doing the honours for Range Rover and now it's Damian Lewis's turn for Jaguar. 

Today's digital cinematography cameras come with a list of specifications that can excite and baffle in equal measures. There seems to be no end to the debate about resolution, dynamic range, noise and depth of field

DP Linus Sandgren put vintage lenses on the Arri Alexa for Ice Age, the new video for Trent Reznor’s How to Destroy Angels.

In a sea of 4K announcements, and sailing serenely against the tide of opinion that the days of sub-4K cinema cameras are gone, ARRI has produced glorious-looking showreel for its Alexa camera; a taster for the plethora of projects it's been chosen for

As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.

Film always used to be the main thing that determined how a photograph looked. Now, it's the sensor. So camera manufacturers have taken on a huge extra responsibility!

Why would someone specify a camera before they chose the cinematographer? David Read despairs...

Rolling Shutter is a type of distortion that affects cameras across the price spectrum. The more you know about it, the better you can deal with it

In between IBC and NAB, most of the newly-announced 4K cameras are on sale. So before the expected avalanche of 4K announcements and previews at NAB, we thought we'd ask Phil Rhodes to run though what you can buy now