We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.
Cheaper, cinematic cameras come with a cost - they tend to have Rolling Shutters, which means that rapid movement can be skewed. In the next few months, you'll be able to buy cameras with Global Shutters at all price points. This can't come soon enough, according to Phil Rhodes
A clever little anamorphic adaptor opens up new possibilities for the ARRI Alexa
Popular though the Arri Alexa is, some people have been deterred from recording the Raw output by the requirement for the camera to be tethered to an outboard recorder which sometimes cost as much to rent as the camera itself! RedShark contributor Freya reports
Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace