The paralysis of choice: The modern camera has a vast array of available features, but too often we find ourselves having to jump through hoops to get basic usability via add-ons, or standing in front of a bewilderingly long and involved menu scratched our heads trying to work out what it is we actually want. Just like buying a coffee. As Simon Wyndham writes, this needs to change.
In a statement released today (and reproduced below in full) ARRI has announced that its Amira camera will can be upgraded to record UHD (not 4K) internally, as UHDProRes
A clever little anamorphic adaptor opens up new possibilities for the ARRI Alexa
Popular though the Arri Alexa is, some people have been deterred from recording the Raw output by the requirement for the camera to be tethered to an outboard recorder which sometimes cost as much to rent as the camera itself! RedShark contributor Freya reports
At a launch event in Los Angeles, ARRI wowed its audience of cinematographers and Hollywood taste-makers with its full-screen presentation of footage from the Alexa 65 and, better yet, hands-on time with the camera.