We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
With the first 4K concert film ‘Muse - Live At Rome Olympic Stadium’ released into cinemas on 5 November and the recent Peter Gabriel So: Back to Front tour filmed in 4K at London’s O2 Arena, the format is fast moving into the live production mainstream
Here's a very good example of how you might use 4K if you're outputting to HD. In post production, you can change the composition by zooming in and panning around the 4K image - and still output HD!
The world changed again today when Blackmagic introduced two more cameras. A 4K camera for $3,995, and - a total surprise a "pocket" digital film camera for $995. An excited Freya reports
Panasonic's GH4 has exceeded all expectations. It's a 4K professional video camera in the guise of a still camera. It has stuff never before seen on a still imager. Here's our in-depth look at this stunning new camera