RedShark News

Consumer video expectations for 2013

Published in Technology

It's (nearly the end of) the season for crystal balls and soothsaying. Here, Patrick Jong Taylor plays prognosticator, offering his take on U.S. consumer habits for the New Year

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals.

Making movies with the GH2 - The Inside Story

Published in Production

Martin Beek is forward-looking DOP with decades of experience. Based in Eindhoven in the Netherlands, He's always looking for the best quality at a reasonable budget. 

High Dynamic Range (HDR) Video

Published in Technology

HDR or High Dynamic Range, is a way to record the massive distance between light and dark that exists in nature. Used well, it can produce amazing images. Overdone, it can make nature look like a videogame

Baumgartner: The video tech behind the jump

Published in Technology

When it came to filming Felix Baumgartner’s epic jump from the edge of space, Red Bull Stratos combined NASA-rated gear with equipment that you can pick up on the High Street.

Using just a single RED Epic and a simple 75mm master prime… oh, and an old building crammed with actors, dancers, acrobats, complex lighting, technicians, directors, producers and the film crew, this amazingly complex video was captured at 300 fps in a single shot

The Persuasive Power of Video

Published in Business

This is a lot to ask: how do you make a video that will convince sensible car buyers to splash out £35,000 ($56,000) on a re-badged Toyota iQ city car?

Nokia's 41 Megapixel video phone. Moore's Law resigns

Published in Technology

Just in case you thought for a moment you’d fallen asleep and woken up in 2022, I’d better say that again: Nokia now has a 41 Megapixel phone.

The trouble with that statement is that, even if it were true (which it is, says Nokia) it just doesn’t seem right - because that number of pixels packed into a mobile-phone type sensor would just be, well, rubbish, wouldn’t it? And anyway, are we really ready for a phone with a bigger pixel resolution than Super Hi Vision?

Replay: How to REALLY understand video data rates

Published in Technology

We're replaying some of the best articles from 2012 in case you missed them the first time. Today: How to REALLY understand video data rates

What were the video trends in 2012?

Published in Business

Probably the best way to find the real trends of the past year is to understand what people have been buying. And few would know better than Peter Savage, Managing Director of Azule Finance, a Berkshire, UK - based finance house supporting the creative industries

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