RedShark News

How do you sell yourself to clients? Is it by talking about your skills or your equipment?

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals.

What were the video trends in 2012?

Published in Business

Probably the best way to find the real trends of the past year is to understand what people have been buying. And few would know better than Peter Savage, Managing Director of Azule Finance, a Berkshire, UK - based finance house supporting the creative industries

Using just a single RED Epic and a simple 75mm master prime… oh, and an old building crammed with actors, dancers, acrobats, complex lighting, technicians, directors, producers and the film crew, this amazingly complex video was captured at 300 fps in a single shot

According to a report by Cisco, video accounted for over 50% of mobile data traffic in 2012 and is expected to rise to 66.5% by 2017. The rise is driven both by increased viewing of videos and by more people viewing content in HD.

Consumer video expectations for 2013

Published in Technology & Computing

It's (nearly the end of) the season for crystal balls and soothsaying. Here, Patrick Jong Taylor plays prognosticator, offering his take on U.S. consumer habits for the New Year

Baumgartner: The video tech behind the jump

Published in Technology & Computing

When it came to filming Felix Baumgartner’s epic jump from the edge of space, Red Bull Stratos combined NASA-rated gear with equipment that you can pick up on the High Street.

The Persuasive Power of Video

Published in Business

This is a lot to ask: how do you make a video that will convince sensible car buyers to splash out £35,000 ($56,000) on a re-badged Toyota iQ city car?

Making movies with the GH2 - The Inside Story

Published in Production

Martin Beek is forward-looking DOP with decades of experience. Based in Eindhoven in the Netherlands, He's always looking for the best quality at a reasonable budget. 

High Dynamic Range (HDR) Video

Published in Technology & Computing

HDR or High Dynamic Range, is a way to record the massive distance between light and dark that exists in nature. Used well, it can produce amazing images. Overdone, it can make nature look like a videogame

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