RedShark News

The Persuasive Power of Video

Published in Business

This is a lot to ask: how do you make a video that will convince sensible car buyers to splash out £35,000 ($56,000) on a re-badged Toyota iQ city car?

How do you sell yourself to clients? Is it by talking about your skills or your equipment?

We're replaying some of the best articles from 2012 in case you missed them the first time. Today: How to REALLY understand video data rates

Even with an abundance of incredible views, you still need an outstanding eye for composition and a highly developed photographic technique to get pictures like these

Blender pulls a rabbit out of the hat

Published in Technology & Computing

Ever wondered how far you could go with Open Source software? 

Remember all those old video graphics modes you used to get in the late eighties? You have to be a certain age to remember the frisson of excitement when you realised that your next computer could display sixteen colours instead of four

A recent newspaper article made surprisingly precise predictions about the video industry fifteen years from today. We show why that would be difficult to do three years ahead, never mind fifteen!

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals.

High Dynamic Range (HDR) Video

Published in Technology & Computing

HDR or High Dynamic Range, is a way to record the massive distance between light and dark that exists in nature. Used well, it can produce amazing images. Overdone, it can make nature look like a videogame

According to a report by Cisco, video accounted for over 50% of mobile data traffic in 2012 and is expected to rise to 66.5% by 2017. The rise is driven both by increased viewing of videos and by more people viewing content in HD.

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