Well, this is fascinating.
Revealed in Sony's blog is not just that the Sony Bravia 4K 84" TV will upscale HD to 4K using a dedicated chipset (that's not surprising) but that it will come with what Sony describes as "the world's first 4K Ultra HD delivery solution, complete with pre-loaded, native entertainment". This will include "full length feature Hollywood productions".
4K Ready? 4K Now! One of the things that was most noticeable about IBC2014 was that 4K is now very much a part of the mainstream. That’s not to say there wasn’t still room for debate, though.
You may think we're hammering it a bit with the Sony F65, what with our piece on Belle, and with our forthcoming article on what differentiates the F65 from the F55, but let's be clear about this: we are actually at the point where you can make better films with video than you ever could with celluloid - and that's worth a significant amount of coverage
For several years now Sony has seen a disappointing trend where its position as the maker of choice for quality TVs has been eroded by Korean electronics giants, to the point where it has struggled to retain almost any traction in this ultra-competitive marketplace
In many ways IBC2013 was a quiet show. Yes it boasted record visitor numbers, but few things happened out in Amsterdam that hadn’t been predicted beforehand: namely HEVC-powered 4K is on the horizon, the second screen is increasingly important to broadcasters’ plans, and higher frame-rate imaging is moving closer and closer to mainstream acceptance. Andy Stout looks back on five days in Amsterdam