According to reports in the Wall Street Journal, Sony is looking at significantly upping the stakes when it comes to providing content directly to viewers over the internet by inking a deal with media giant Viacom.
While 4K is certainly not for everyone – it’s a bear to work with, manage, and store – it is true nonetheless that 4K capture produces superior HD images: the additional fineness and reduced noise contributes to much better HD than originating in HD in the first place
This week we've seen one industry workhorse undergo a radical and controversial transformation. Apple's Mac Pro has changed beyond recognition, pleasing some, and dismaying others, as they wonder where they're going to put their expensive expansion cards
True to its overarching philosophy of providing an end-to-end 4K ecosystem, Sony is about to launch a 4K television post production unit in the Capra Building at Sony Pictures in Culver City, according to The Hollywood Reporter
We don't have any details on this but this blurry photo does appear to be the first picture of a Sony FS700 kitted out with what we assume is the AXS-R5 Raw Recorder, which is the only way that the FS700's 4K output can be accessed and stored
Sony was in a difficult position when they presented their press conference today at the Mirage Ballroom in Las Vegas. They've already announced their F5 and F55 4K cameras in October last year (they've already sold 2000 of them) , and no-one was really expecting any ground-breaking news from them today. But that doesn't mean that the content of the news conference wasn't important, because the underlying seismic movement towards 4K was solidified by a few of the more subtle comments