RedShark News

Sony's own take on the A7S

Published in Business

This advert tells us as much about Sony as it does about the camera

Sony FS100 + Music + Art. A great combination

Published in Production

Here's a lovely music video filmed with an FS100. It's a modest work.  It's simple but disarmingly effective

Sony announces F5 upgrade path to F55 and new A7s full frame 4K DSLR - and reveals a new, confident stragety for media production at their 2014 NAB press conference

Sony release new Sony FS700 models.

Sony sets out its vision

Published in Business

Sony's press conference at the IBC is always worth going to, not necessarily because of new product announcements but because there are always new facts and figures, as well as a glimpse at future directions and priorities

Sony unlocks the 4K potential of the PXW-X70

Published in Production

Alongside a brace of upgrades for the PXW-X70 and PXW-X200 camcorders, a forthcoming firmware update from Sony will add the ability to purchase a 4K license for the increasingly popular X70.

Sony recently released details on their new shoulder-mount XDCAM, the PMW-400. The camera includes three 2/3-inch-type FullHD Exmor CMOS sensors, giving it terrific low-light sensitivity. Plus, it has interchangeable lens capabilities, HD/SD-SDI and HDMI, and the ability to use multiple formats and bit rates. In a world of REDs and Blackmagic Cinema Cameras, is this camera necessary? Absolutely

Could cameras like the AJA CION usher in a return to capturing great images in-camera? Simon Wyndham investigates.

Can you make a feature film with an iPhone?

Published in Production

Can you make a feature film with an iPhone? Well, "yes" is the answer if you don't mind a slightly fuzzy-looking picture on a big screen, and if you sit far enough away, but you can certainly get a cinematic "look" if you use cinema-type techniques when you make your film, and some software to give your work its finishing touches.

In the wake of Facebook's $2bn swoop for Oculus Rift, last week's announcement that Sony is building a VR headset for the Playstation 4 seems a bit more significant. Are we about to see a domestic VR arms race? Or is AR (Augmented Reality) as epitomised by Google Glass the best way forward in the short term?

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