RedShark News

Sony puts a laser in a projector

Published in Studio & Broadcast

Sony's just announced an HD Projector with a laser inside

4K Ready? 4K Now! One of the things that was most noticeable about IBC2014 was that 4K is now very much a part of the mainstream. That’s not to say there wasn’t still room for debate, though.

Sony explains its new 4K codec: XAVC

Published in Technology & Computing

Do we need yet another H.264 - based codec? Sony thinks that we do, and explains why

The biggest test for any camera is how it looks in a top-quality cinema

Sony FS100 + Music + Art. A great combination

Published in Production

Here's a lovely music video filmed with an FS100. It's a modest work.  It's simple but disarmingly effective

UHD is the new HD. Confused? You will be.

Published in Business

The mighty Consumer Electronics Association has defined 4K as UltraHD. Kieron Seth reports

The most important marketing gimmick of the year

Published in Studio & Broadcast

Sony’s 4K content delivery system is still taking shape. The stopgap solution: 4K mastered Blu-rays, which isn’t exactly an innovation. Here’s why it’s newsworthy...

This article was extremely popular when we first published it. In case you missed it first time - here's a second chance to read it. Sony's XAVC is used across an increasing number of its professional camcorders. Why did they choose yet another format? There were good reasons, as we explain below

Sony Pictures opens 4K post production facility

Published in Post & VFX

True to its overarching philosophy of providing an end-to-end 4K ecosystem, Sony is about to launch a 4K television post production unit in the Capra Building at Sony Pictures in Culver City, according to The Hollywood Reporter

Sony's astonishing World Cup statistics

Published in Business

When you say you're going to cover the World's biggest televised event, you have to do it in a big way. Here are the facts and figures behind Sony's coverage of the 2014 football World Cup

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