RedShark News

A glimpse inside the mind of Sony

Published in Business

 Ever wished you could know more about the thinking behind Sony's new cameras? How does an idea turn into a product?

"One Sony": F55 in 4K used to make Experia commercial

Published in Business

"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity

Just a few blurry shots but here's Sony's prototype 4K media player - and a shot in video of the 4K consumer camcorder

The big camera announcements this year have been for large (in terms of capability), top-end cinema-type devices. That's all very exciting. But it does actually take time for cameras to be evaluated, bought, and then used in a production. That's why we're only just starting to see major feature films being made with Sony's natively 4K F65 (After Earth, with Will Smith, for example)

Sony FS100 + Music + Art. A great combination

Published in Production

Here's a lovely music video filmed with an FS100. It's a modest work.  It's simple but disarmingly effective

We understand that Sony's prices for the F5 and F55 cameras will be released on Tuesday 27th November. This eagerly awaited announcement has the potential to reshape the digital cinematography landscape

BT’s Nexus network to offer Sony's Ci products

Published in Technology & Computing

Cloud computing for content creators has endless promise, and we're just starting to see Cloud applications for everyday users as well as much bigger enterprise-level software. This Sony/BT deal is a case in point

Sony’s 4K World Cup Workflow

Published in Production

Following over a year of tests that started at last summer’s Confederations Cup, three matches from the FIFA World Cup in Brazil — including the Final - are to be captured in 4K 60p, with Sony and host broadcaster HBS working together to produce a 4K feed. Here’s how they’ll do it.

In recent memory, it seems there has been one name in the inexpensive sport camcorder market: GoPro. Its HD Hero camera set the bar for quality and versatility at a consumer-friendly price-point.

The biggest test for any camera is how it looks in a top-quality cinema

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