RedShark News

4K: Muddying the waters

Published in Business

Sony's setting the pace for 4K, from the Lens to the Living Room, to use one of their favourite marketing phrases. And to show their commitment to the format, they've annouced that the're remastering some of their Blu Ray titles from 4K masters. It's good because it's a source of higher quality content for 4K display owners. But RedShark contributor Freya thinks it will also confuse customers. Here's her thoughts on the subject

4K hits the high-street

Published in Technology

How is 4K being presented to the shopping public?

The most important marketing gimmick of the year

Published in Distribution

Sony’s 4K content delivery system is still taking shape. The stopgap solution: 4K mastered Blu-rays, which isn’t exactly an innovation. Here’s why it’s newsworthy...

Does this send film to Oblivion?

Published in Technology

You may think we're hammering it a bit with the Sony F65, what with our piece on Belle, and with our forthcoming article on what differentiates the F65 from the F55, but let's be clear about this: we are actually at the point where you can make better films with video than you ever could with celluloid - and that's worth a significant amount of coverage

The 4K evolution is not about 4K

Published in Business

For consumers, the switch to 4K is inevitable. But the transition may not be as impactful for manufacturers as they hope. Here’s why, and what consumers really want.

In recent memory, it seems there has been one name in the inexpensive sport camcorder market: GoPro. Its HD Hero camera set the bar for quality and versatility at a consumer-friendly price-point.

Sony has invested in a new training and familiarisation centre at Pinewood Film Studios in the UK

Extreme 4K

Published in Technology

This is what happens when you push 4K and long lenses to the limit

The best picture you can get

Published in Technology

Sony is showing for the first time their new 4K OLED professional monitor screens. Up to now you'd  have one or the other - not least because either technology is still eye-wateringly expensive, so it's hard even to imagine what the cost of a screen incorporating both attributes might be

10 reasons why 2014 will be the Year of 4K

Published in Business

4K has been on the mind of producers, cinematographers, editors and other pros for some time now. But 2014 will be the year it breaks wide for video professionals and consumers alike, and here’s why

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