There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK. For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.
Here's our post IBC show in its entirety. It's a long one - over an hour, so if you haven't got time for all of it in one session, we've indexed it below so you can jump straight to the parts that interest you
I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens
While the rest of the top tier television manufacturers are dropping prices of their 4K/UHD televisions, LG aims to trump the competition with the world's first OLED 4K television and a massive pre-release price cut.