Well, this is fascinating.
Revealed in Sony's blog is not just that the Sony Bravia 4K 84" TV will upscale HD to 4K using a dedicated chipset (that's not surprising) but that it will come with what Sony describes as "the world's first 4K Ultra HD delivery solution, complete with pre-loaded, native entertainment". This will include "full length feature Hollywood productions".
Today Sony has quietly released a transformative firmware update for their RX10 camera that updates the codec and also sheds some light on the intrinsic capabilities of their cameras
FIFA is making plans alongside Japan's NHK to capture some of the games from this summer's World Cup in Brazil in 8K. And the footage will be down converted to 4K to help 4K producers. Down converting to 4K! You read it here first!
Sony's PXW-X180 is a very forward-looking camera, with mutliple codecs, several storage options, and a good looking lens. Sony's Product Manager Bill Drummond talks us through the new features
You wouldn't expect any film with Tom Cruise in it to be short on production values and Oblivion proves the point. Shot in shimmering 4K with Sony's F65, it relies less overtly on computer-generated special effects than other sci-fi blockbusters
Sony has been teasing us with glimpses of their new 4K delivery system since shortly after they released details of their 84" 4K Bravia TV. Concrete details have been thin on the ground, and we still don't know what the final product will look like. And there's a bigger question as well…