The biggest test for any camera is how it looks in a top-quality cinema
True to its overarching philosophy of providing an end-to-end 4K ecosystem, Sony is about to launch a 4K television post production unit in the Capra Building at Sony Pictures in Culver City, according to The Hollywood Reporter
After two weeks of teasing, the NewF is here. And the big surprise is that the NewF is not just a camera but rather an entire ecosystem. Ned Soltz, our NY reporter, brings us the details.
Sony's setting the pace for 4K, from the Lens to the Living Room, to use one of their favourite marketing phrases. And to show their commitment to the format, they've annouced that the're remastering some of their Blu Ray titles from 4K masters. It's good because it's a source of higher quality content for 4K display owners. But RedShark contributor Freya thinks it will also confuse customers. Here's her thoughts on the subject
It's started. The most important part of Sony's 4K ecosystem is in the shops: an 84" Bravia TV with quad HD resolution.