RedShark News

Making sense of sensors: Part 1 of 2

Published in Technology

Film always used to be the main thing that determined how a photograph looked. Now, it's the sensor. So camera manufacturers have taken on a huge extra responsibility!

The 4K evolution is not about 4K

Published in Business

For consumers, the switch to 4K is inevitable. But the transition may not be as impactful for manufacturers as they hope. Here’s why, and what consumers really want.

Seeing Red

Published in Business

There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK.  For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.

NAB Rumors...

Published in Business

A major part of the fun of NAB is the swirling vortex of rumors that gathers force in the weeks and days before the show. As a public service, we're bringing you the latest that we've heard, without passing any comment whatsoever

New "Mini-Mag" media format for RED cameras

Published in Production

You may think that the world doesn't need another expensive storage format when generic storage is getting cheaper and faster all the time - but this new RED format guarantees performance in situations where your footage is almost inevitably going to be worth many times more than your memory

How to demonstrate a tablet: Surface 2 edits RED 6K

Published in Technology

What better way to demonstrate the power of a new tablet than by asking it to edit RED 6K files in real time?

Filtering Your Look

Published in Production

A show’s look is a powerful storytelling cue that helps orient an audience to a story’s intended genre and tone. In general, comedies look sharper, bluer, and more immediate. Dramas look more diffused, warmer, and past tense. It is the cinematographer’s responsibility to create a look that is consistent with the program’s genre from the very first frame. In this article Barry Braveman looks at how this can be achieved. 

4K cameras: A rundown of what's available now

Published in Production

In between IBC and NAB, most of the newly-announced 4K cameras are on sale. So before the expected avalanche of 4K announcements and previews at NAB, we thought we'd ask Phil Rhodes to run though what you can buy now

Testing Resolve on the New Mac Pro - amazing results!

Published in Technology

DaVinci Resolve 10 is one of the applications that has been optimised to run on the new Mac Pro and now, thanks to Dado Valentic from Mytherapy, we can see just how fast it runs. You may be surprised at some of the results!

Sharks in 5K

Published in Technology

Footage from RED's 6K Dragon sensor is starting to appear but let's not forget that 5K is actually pretty good!

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