The camera maker is taking the long way around the bend, promising 4K revamps of its products by the close of 2014. By then, will anyone care?

A major part of the fun of NAB is the swirling vortex of rumors that gathers force in the weeks and days before the show. As a public service, we're bringing you the latest that we've heard, without passing any comment whatsoever

A RED Tech installing a DRAGON sensor at NAB: clever theater, yes, but not the big news. Written by RedShark contributor Adam Wilt

Proving the axiom that not all firmware updates are created equal, RED packs a punch via its ‘Build 4’

Most people missed this when Red revealed their new 4K player, but it's yet another significant aspect to this important announcement: you can use the player for Digital Signage. Why is this a big deal?

RedShark contributor Phil Rhodes pointed out something to me the other day that sounds obvious when you hear it: that camera makers never used to make film, and yet - if you can remember that far back - it is the film that determines the quality and feel of the photograph (and the lens, of course), not the camera

A day is a long time in digital video technology. And what we now know is that the battle-lines have been drawn for the fight over 4K delivery. Is this simply a squabble between obscure and proprietary systems, or the end-game in the democratisation of cinema that started with the RED One, and blossomed into the plethora of affordable cameras that start with DSLRs and go all the way up to the new Sony F55?

With REDs Dragon sensor grabbing most of the headlines, there was some very interesting tech launched by RED at NAB that you might have missed. Heres a roundup

As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.

There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK.  For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.