RedShark News

RED is gung ho over 4K

Published in Studio & Broadcast

RED doesn't think that 4K is moving fast enough. They have a vested interest in thinking this. As arguably the first camera company to have 4K cameras on the market, their lead is is being challenged by newcomers from the more established companies

Preparing to shoot RAW

Published in Post & VFX

Peter J. Haas outlines how to go about planning a shoot that utilizes RAW image capture, including a file size comparison between DSLR formats and CinemaDNG , a discussion of shooting ratios and how this translates into storage requirements for a secure post-production environment

Sale of the Century? Red slashes prices across the board

Published in Business

The battle for cheaper 4K+ acquisition is heating up. Just a few days ago, Sony announced the F5 and the F55, and a constellation of accessories that comprise their new 4K ecosystem. Not to be outdone, RED, perhaps in a ploy to steal some of Sony’s thunder, made its own announcement, via CEO Jim Jannard’s post on the REDuser forum:

Living with Red

Published in Production

David Read gives us his heartfelt opinion after two years experience with a Red One camera

Here's another chance to read Peter Haas's epic article on when you should use raw. (It's over a year old, so you may find some of the references outdated, but it's still an important read).

Could this be the first moving footage from the new Red Dragon sensor?

RED EPIC Monochrome Field Test (with video)

Published in Production

Following up his "first impressions" article, Phil Rhodes reports on his actual use of this most unusual of cameras

 The main offering from RED at this year's IBC is its new RED 7-inch touchscreen, while it also has a new set of interchangeable OLPF filters that promises to take the concept of modularity to the extreme.

RED gets huge GPU workflow boost!

Published in Post & VFX

It has come as a massive surprise to users of RED cameras as it has always been a much requested feature, but the official line has always been that GPU cards were just not very good at handling the debayering and wavelet technology that is involved in working with RED footage. Well this has all suddenly changed, with a new version of REDCINE-X that supports graphics card technology to take the load off the computers CPU

Seeing Red

Published in Business

There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK.  For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.

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