RedShark News

When your showreel looks as good as this, you really don't have anything to prove. You don't have to convince anyone that your kit is good enough for the movies, because your showreel is the movies

Electronics is so completely integrated now that building new equipment is just a matter of glueing together a few parts you can buy from the Internet. Is this true? And is this the biggest threat to traditional camera manufacturers? In this article, we investigate this, and the background to it, in detail

RED makes a play(er) for digital signage

Published in Studio & Broadcast

Most people missed this when Red revealed their new 4K player, but it's yet another significant aspect to this important announcement: you can use the player for Digital Signage. Why is this a big deal?

Dell Introduces monitor with twice the pixels of 4K!

Published in Post & VFX

Guest author Daniel G. Roberts reports on Dell's upcoming display made with video editors in mind: the Dell Ultrasharp 27-inch 5K Monitor.

RED gets huge GPU workflow boost!

Published in Post & VFX

It has come as a massive surprise to users of RED cameras as it has always been a much requested feature, but the official line has always been that GPU cards were just not very good at handling the debayering and wavelet technology that is involved in working with RED footage. Well this has all suddenly changed, with a new version of REDCINE-X that supports graphics card technology to take the load off the computers CPU

Filtering Your Look

Published in Production

A show’s look is a powerful storytelling cue that helps orient an audience to a story’s intended genre and tone. In general, comedies look sharper, bluer, and more immediate. Dramas look more diffused, warmer, and past tense. It is the cinematographer’s responsibility to create a look that is consistent with the program’s genre from the very first frame. In this article Barry Braveman looks at how this can be achieved. 

Which is more important - the DOP or the Camera?

Published in Production

Why would someone specify a camera before they chose the cinematographer? David Read despairs...

Seeing Red

Published in Business

There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK.  For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.

Jannard steps down, row ensues

Published in Business

Jim Jannard, erstwhile Red Leader and billionaire founder of the RED digital camera company, has stepped down from his public duties with RED with immediate effect, citing personal attacks on his integrity. And an almighty row has ensued.

What do these dragon images mean?

Published in Technology & Computing

Over the weekend we brought you the first images that were from the new RED Dragon sensor. We thought they looked sensational, and said so, but before everyone (including us) gets carried away, it's worth injecting a note of caution into the frenzy that surrounds this new sensor

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