We don't think anyone was expecting this. This is such a NON Sony thing. Sony has just announced on their Community website that the Sony F5 and F55 will be able to have a hardware upgrade to two of the most popular post production formats: ProRes and DNxHD
Atomos is one of the best examples of a company that rides the wave of new technology. As soon as a new function or capability becomes possible at a sensible price point, Atomos jumps on it and makes a product.
Popular though the Arri Alexa is, some people have been deterred from recording the Raw output by the requirement for the camera to be tethered to an outboard recorder which sometimes cost as much to rent as the camera itself! RedShark contributor Freya reports
We're following a bit of a theme here: ProRes versus in-camera recording. Here's an extremely interesting clip with a split-screen demonstration of ProRes vs a Canon C100's internal codec which is 24Mbit/s AVCHD