I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens
Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony
It dawned on me just the other day: we are living in the future. There is so much innovation and new technology around us that it no longer feels like we're merely living in the present. It's as if we're in a science fiction movie where we've been transported forward by ten or twenty years
So, we've seen the announcement from Sony of two new 4K cameras, new codecs, new recording media and a new 30" 4K LCD monitor. Just how significant is this, and is this the 4K Tipping Point, at least for production, if not all the way to the home?
Sony announces F5 upgrade path to F55 and new A7s full frame 5K DSLR - and reveals a new, confident stragety for media production at their 2014 NAB press conference
Hollywood equipment house AbelCine has been serving the needs of professionals for years. Now they're educating pros too, with two videos explaining Sony F55 camera and post workflow.
Why do people put video from one of the world's top cameras on YouTube with the expectation that we can judge the quality of the material? Just to make it perfectly clear: video on YouTube is highly compressed.
With Sony's F55 shaping up to be such a good device, it's reasonable to wonder about the future role of Sony's flagship camera, the F65. We spoke to Richard Lewis, Product Specialist for Cimenatography at Sony Europe, to get some definitive answers