RedShark News

UK sees the biggest ever order for 4K hire equipment

Published in Business


Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony

We don't think anyone was expecting this. This is such a NON Sony thing. Sony has just announced on their Community website that the Sony F5 and F55 will be able to have a hardware upgrade to two of the most popular post production formats: ProRes and DNxHD

Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace

We understand that Sony's prices for the F5 and F55 cameras will be released on Tuesday 27th November. This eagerly awaited announcement has the potential to reshape the digital cinematography landscape

Sony at IBC2014...in video

Published in Business

Freya Black reports on Sony's IBC activities with a collection of videos that illustrate the company's direction for the near future.

Sony F55/F5 gets 4K 444 RGB!

Published in Production

Sony outdoes itself with a major firmware update for the F55 and F5 cameras, enabling true 4K RGB recording, among other goodies.

Sony explains its new 4K codec: XAVC

Published in Technology & Computing

Do we need yet another H.264 - based codec? Sony thinks that we do, and explains why

Sony F55 hands-on with video tour

Published in Production

I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens

Hollywood equipment house AbelCine has been serving the needs of professionals for years. Now they're educating pros too, with two videos explaining Sony F55 camera and post workflow.

After two weeks of teasing, the NewF is here. And the big surprise is that the NewF is not just a camera but rather an entire ecosystem. Ned Soltz, our NY reporter, brings us the details.

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