Have a close look at this video clip. It’s an advert for a high-end kitchen worktop manufacturer. Watch it in 720p, and look as closely as you can at the camerawork, the clever use of depth of field, the lighting, and particularly the fresh fruit.
And then reflect on the fact that no cameras - or indeed fruit - were involved in the making of this at all.
Sony releases the A7 and A7R mirrorless full-frame cameras
Why do people put video from one of the world's top cameras on YouTube with the expectation that we can judge the quality of the material? Just to make it perfectly clear: video on YouTube is highly compressed.
It's one thing to manually specify which points and objects a system should track, but quite another for a visual system to find its own points - and for your life to depend on it. In a strange and convoluted way, self-driving cars may point to the future of cameras
These days you often find that the most cutting-edge technology is in our smartphones and not our cameras. But the professional and the consumer markets do cross-fertilise, and it benefits us all
You wouldn’t expect the video business to take lessons in innovation from a company that makes low-cost mixing consoles. But, in the case of the Mackie DL1608, it probably should.
NAB, which is without any question the time and place each year when the biggest announcements are made, is only three weeks away. We'll be there in force, bringing you the most important stories. Meanwhile, it's useful to see what others are predicting at the show
Ultra slow motion cameras, the sort that will run above 10x, had a bit of a field day at the Olympics, with nigh on 50 units from various different manufacturers deployed during London 2012 alone. Their next task: getting to places that ultra slo mo has never been before, with NAC’s Hi-Motion II leading the way. Andy Stout observes.