RedShark News

How do you choose a camera? In this article, we use examples from everyday consumer life; smartphones, cars, computers, etc, to put the latest camera developmens into perspective. And we ask: are we reaching the point where you don't always need the latest and greatest?

You don't need cameras any more

Published in Technology

Have a close look at this video clip. It’s an advert for a high-end kitchen worktop manufacturer. Watch it in 720p, and look as closely as you can at the camerawork, the clever use of depth of field, the lighting, and particularly the fresh fruit.

And then reflect on the fact that no cameras - or indeed fruit - were involved in the making of this at all.

Would you want to control your camera from an iPad?

Published in Technology

You wouldn’t expect the video business to take lessons in innovation from a company that makes low-cost mixing consoles. But, in the case of the Mackie DL1608, it probably should.

Lynx: A camera that makes 3D models

Published in Production

This future camera captures the world in 3D models; yet another exciting innovation funded through Kickstarter.

It's  one thing to manually specify which points and objects a system should track, but quite another for a visual system to find its own points - and for your life to depend on it.  In a strange and convoluted way, self-driving cars may point to the future of cameras

NAB, which is without any question the time and place each year when the biggest announcements are made, is only three weeks away. We'll be there in force, bringing you the most important stories. Meanwhile, it's useful to see what others are predicting at the show

ARRI’s Amira - First user review

Published in Production

 The ARRI Alexa has become hugely popular due to the intelligent processing and the delicious image it creates.The company’s latest camera, the Amira, thus has an exceptional pedigree and, in this review of the first Amira in Australasia by Kiwi cinematographer Donny Duncan, proves to be a pretty exceptional camera too.

UK sees ‘huge demand’ for 4k production

Published in Production

According to UK hire outfit Procam TV, which you will recall has recently spent over £500k on Sony 4k cameras, demand for 4k acquisition in the UK is ramping up impressively.

Sony releases the A7 and A7R mirrorless full-frame cameras

ARM chipsets will probably change our kit for ever

Published in Technology

These days you often find that the most cutting-edge technology is in our smartphones and not our cameras. But the professional and the consumer markets do cross-fertilise, and it benefits us all

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