We may be reaching the point where the tools, gadgets and gizmos that we love to buy are simply good enough. This is the first of two articles (the second will be by RedShark Technical Editor Phil Rhodes) about what happens when our technology simply gets to the point when we don't actually need any improvements.
Ultra slow motion cameras, the sort that will run above 10x, had a bit of a field day at the Olympics, with nigh on 50 units from various different manufacturers deployed during London 2012 alone. Their next task: getting to places that ultra slo mo has never been before, with NAC’s Hi-Motion II leading the way. Andy Stout observes.
With the recent news that the new ARRI ALEXA SXT uses the same sensor as its prececessor, we ask whether innovation in cameras is slowing down
The paralysis of choice: The modern camera has a vast array of available features, but too often we find ourselves having to jump through hoops to get basic usability via add-ons, or standing in front of a bewilderingly long and involved menu scratched our heads trying to work out what it is we actually want. Just like buying a coffee. As Simon Wyndham writes, this needs to change.
You wouldn’t expect the video business to take lessons in innovation from a company that makes low-cost mixing consoles. But, in the case of the Mackie DL1608, it probably should.
The ARRI Alexa has become hugely popular due to the intelligent processing and the delicious image it creates.The company’s latest camera, the Amira, thus has an exceptional pedigree and, in this review of the first Amira in Australasia by Kiwi cinematographer Donny Duncan, proves to be a pretty exceptional camera too.
Have a close look at this video clip. It’s an advert for a high-end kitchen worktop manufacturer. Watch it in 720p, and look as closely as you can at the camerawork, the clever use of depth of field, the lighting, and particularly the fresh fruit.
And then reflect on the fact that no cameras - or indeed fruit - were involved in the making of this at all.
How do you choose a camera? In this article, we use examples from everyday consumer life; smartphones, cars, computers, etc, to put the latest camera developmens into perspective. And we ask: are we reaching the point where you don't always need the latest and greatest?
Following CIPA’s (the Camera & Imaging Products Association) publication of the official 2014 numbers for the photography industry, LensVid has updated its remarkably useful infographic and accompanying video charting what can only really be descibed as the industry's decline. It’s sobering reading.