RedShark News

4K: Muddying the waters

Published in Business

Sony's setting the pace for 4K, from the Lens to the Living Room, to use one of their favourite marketing phrases. And to show their commitment to the format, they've annouced that the're remastering some of their Blu Ray titles from 4K masters. It's good because it's a source of higher quality content for 4K display owners. But RedShark contributor Freya thinks it will also confuse customers. Here's her thoughts on the subject

RED draws battle-lines for 4K film distribution

Published in Studio & Broadcast

A day is a long time in digital video technology. And what we now know is that the battle-lines have been drawn for the fight over 4K delivery. Is this simply a squabble between obscure and proprietary systems, or the end-game in the democratisation of cinema that started with the RED One, and blossomed into the plethora of affordable cameras that start with DSLRs and go all the way up to the new Sony F55?

It's started. The most important part of Sony's 4K ecosystem is in the shops: an 84" Bravia TV with quad HD resolution.

UHD is the new HD. Confused? You will be.

Published in Business

The mighty Consumer Electronics Association has defined 4K as UltraHD. Kieron Seth reports

Well, Sony promised it “after Thanksgiving”, and here it is: the first details of Sony’s new 4K delivery system which may or may not show the way to the post Blu-Ray era

Cheaper 4K TVs are coming

Published in Studio & Broadcast

We don't want to labour the point, but 4K televisions are coming faster than most people think they will.

Sony starts marketing 4K to consumers

Published in Business

Sony begins to flex its 4K ecosystem. What's an ecosystem? It's what happens when content owners also control the means to distribution.

Sony's 4K download service starts - with prices

Published in Studio & Broadcast

Ever since the launch of it’s flagship 84 inch 4K Bravia, Sony has promised a 4K downloading service. Now it’s here, and we know the prices

Sony's Bravia S90 4K televisions alter industry curve

Published in Business

Curved screens are shaping up as a key differentiator between top and lower tier television brands, especially those jumping in the race to put an UltraHD television in your home. Sony is the latest to follow the curve, introducing its first (less) curved line of 4K UHD televisions.

Sony talks about 4K + OLED

Published in Studio & Broadcast

CES pundits have been speculating over the last few days, quite wrongly in our view, whether 4K or OLED will be the next big thing in television

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