This is the first of our series looking at people who run a video production business focusing on their strategy and their technology. Mark McCarthy of Sparky Media Productions specialises in very high quality video which is increasingly obtainable on lower-cost equipment - although he's not afraid to use high-end kit where necessary.
Something is different about NAB this year and it's probably a good thing as an industry once wedded to launching new products instead discovers the joy of upgrades, modularity, durability and extending the product life cycle. Buy a new camera today and the chances are it will last a lot longer than one even from just a few years ago.
The NAB exhibition in Las Vegas starts on Monday 8th of April, and the RedShark team is packing its bags ready for a long flight to Nevada on Friday. Stand by for NAB's big and surprising announcements
Atomos is at it again, implementing a firmware update that adds new functionality to its popular Shogun 4K display/recorder.
While many of us are patiently waiting for the Atomos Shogun 4K HDMI recorder, Convergent Design reminds us that they already have an SDI 4K and other recorders on the market, now made better with a recent firmware update.
In something of a surprise announcement, Canon unveiled the XC10 4K camera (among other hot new products) in advance of NAB 2015. And in another twist, Atomos has announced that the yet-to-be released camera will receive Shogun support
This new device from Atomos is what DSLR users have been waiting for - and its half the price we expected!