This is the first of our series looking at people who run a video production business focusing on their strategy and their technology. Mark McCarthy of Sparky Media Productions specialises in very high quality video which is increasingly obtainable on lower-cost equipment - although he's not afraid to use high-end kit where necessary.
When the first external recorders for DSLRs came out in 2011, there was a drawback: they didn't work with DSLRs! Now, slowly, that is changing, but the 5D mk III is the big one and now, with its newly released firmware, a clean HDMI output is available to record externally
Why is a big company like Panasonic licensing ProRes not from Apple but from Atomos?
FPGAs are modern miracles of technology. They're silicon chips whose hardware configuration can be set up and changed with software. They provide the flexibility of software with the speed of hardware, and are what allow small companies to build products with big capabilities. FPGA expert Tony Cole reports
Atomos has finally released their Avid DNxHD upgrade for Ninja-2 field recorders. First hinted at over a year ago, the new firmware upgrade will allow direct capture from HDMI sources into the Avid format, which is usually lossless at higher bitrates
Sony's tiny 4K HandyCam supports a full 4K HDMI output that should be compatible with the upcoming Atomos Shogun 4K recorder - months before the A7S