This is the first of our series looking at people who run a video production business focusing on their strategy and their technology. Mark McCarthy of Sparky Media Productions specialises in very high quality video which is increasingly obtainable on lower-cost equipment - although he's not afraid to use high-end kit where necessary.
This is a camera that changes everything in its market sector: 4K for less than 1,000 USD
We're following a bit of a theme here: ProRes versus in-camera recording. Here's an extremely interesting clip with a split-screen demonstration of ProRes vs a Canon C100's internal codec which is 24Mbit/s AVCHD
When the first external recorders for DSLRs came out in 2011, there was a drawback: they didn't work with DSLRs! Now, slowly, that is changing, but the 5D mk III is the big one and now, with its newly released firmware, a clean HDMI output is available to record externally
While it's tempting to think that with the Magic Lantern EOS raw hack out in the open that normal, compressed video will never be good enough again, that's taking far too strict a line on it. The fact is that the conventional video output from cameras like the EOS 5D MK III is very good indeed with the exception of certain well-known issues like moire and rolling shutter
This new device from Atomos is what DSLR users have been waiting for - and its half the price we expected!
The NAB exhibition in Las Vegas starts on Monday 8th of April, and the RedShark team is packing its bags ready for a long flight to Nevada on Friday. Stand by for NAB's big and surprising announcements
A new video showing the C100 in detail and how it might be used with an external recorder for even better images
Atomos, the Melbourne, Austraila - based company, has finally shipped their Connect converters. These are small, battery-powered gadgets for converting HDMI to HDSDI and vice-versa - with a few extra tricks hidden inside their compact packaging.