We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
Mega camera comparison: Nikon D5200, Blackmagic Cinema Camera, Nikon D600, Canon 5D mk III, Canon C500, Sony F55, Red Epic, ARRI Alexa
As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.
It seems you can't launch a car without a star these days. We've had Daniel Craig doing the honours for Range Rover and now it's Damian Lewis's turn for Jaguar.
7 days of filming, 2 days for still photography, 9 locations, 6 camera units, 7 captains, 5 production support boats, 45 crew members; shooting with Arri Alexa, Red Epic, Phantom Flex, Phantom Miro, Sony F3, Techno Dolly, Cineflex