We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
It looks like soon it will no longer be a matter of choosing between the visual qualities of the Arri Alexa or those of 4K resolution. A recent statement seems to suggest that it might soon be possible to have your cake and eat it
It seems you can't launch a car without a star these days. We've had Daniel Craig doing the honours for Range Rover and now it's Damian Lewis's turn for Jaguar.
Mega camera comparison: Nikon D5200, Blackmagic Cinema Camera, Nikon D600, Canon 5D mk III, Canon C500, Sony F55, Red Epic, ARRI Alexa
Could the Amira be the ultimate indie digital cinema camera?
Can you make a feature film with an iPhone? Well, "yes" is the answer if you don't mind a slightly fuzzy-looking picture on a big screen, and if you sit far enough away, but you can certainly get a cinematic "look" if you use cinema-type techniques when you make your film, and some software to give your work its finishing touches.