We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.
It looks like soon it will no longer be a matter of choosing between the visual qualities of the Arri Alexa or those of 4K resolution. A recent statement seems to suggest that it might soon be possible to have your cake and eat it
It seems you can't launch a car without a star these days. We've had Daniel Craig doing the honours for Range Rover and now it's Damian Lewis's turn for Jaguar.
How do you make the right choice from the plethora of good cameras available today? Especially if you want to make a film on your own.