As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.
In a statement released today (and reproduced below in full) ARRI has announced that its Amira camera will can be upgraded to record UHD (not 4K) internally, as UHDProRes
A clever little anamorphic adaptor opens up new possibilities for the ARRI Alexa
A new, fairly expensive ENG-style camera that's only HD resolution? But it has the same sensor as the most sought-after camera in Hollywood (according to the Oscar nominations)!
In a sea of 4K announcements, and sailing serenely against the tide of opinion that the days of sub-4K cinema cameras are gone, ARRI has produced glorious-looking showreel for its Alexa camera; a taster for the plethora of projects it's been chosen for
We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.