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At a launch event in Los Angeles, ARRI wowed its audience of cinematographers and Hollywood taste-makers with its full-screen presentation of footage from the Alexa 65 and, better yet, hands-on time with the camera.

ARRI unveils radical new ALEXA Mini

Published in Production

ARRI’s new cube-shaped camera is designed to be the most versatile Mini camera around and the spec, revealed as a prototype is about to debut at BVE, is certainly impressive.

AMIRA, the brand new documentary style camera by ARRI, made its worldwide debut at Dublin’s Digital Biscuit conference this week, and we're slowly learning more about this intriguing camera

Opinion: Impressions of the new cameras from NAB

Published in Production

After days of walking the convention floor, Rakesh Malik reflects on the new cameras that were featured at NAB 2015.

While much of the ARRI press conference focused on news that broke weeks ago, its presentation of the Sky Panel LED softlights carried the show (and there was a killer leave-behind to boot).

Zeiss NAB Showcase Video

Published in Production

Not quite ready to put NAB 2013 in the books? Then here's a treat, courtesy of Zeiss: the company's NAB 2013 highlight reel, showcasing new compact zoom and anamorphic lenses!

A documentary camera with the same image quality as an ARRI ALEXA? Here's what it's like to live with one. Part 1 of a series of video diaries.

In a sea of 4K announcements, and sailing serenely against the tide of opinion that the days of sub-4K cinema cameras are gone, ARRI has produced glorious-looking showreel for its Alexa camera; a taster for the plethora of projects it's been chosen for

 Here's another chance to read this great article by Phil Rhodes on why cameras need global shutters. Cheaper, cinematic cameras come with a cost - they tend to have Rolling Shutters, which means that rapid movement can be skewed. The ability to buy cameras with global shutters at all price points can't come soon enough, according to Phil Rhodes

It’s official: Arri are developing a 4K Alexa!

Published in Business

It looks like soon it will no longer be a matter of choosing between the visual qualities of the Arri Alexa or those of 4K resolution. A recent statement seems to suggest that it might soon be possible to have your cake and eat it

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