Apple makes quarterly statemements on its commercial progress during the year. There are often hints about future directions contained in these legally-necessary announcements. Keith Stewart reports
We're wondering whether FCP X was always designed with the New Mac Pro in mind - years before either was launched
Tuesday's announcements from Apple ranged far beyond the long mooted iPad mini and, for the content creation community, a stunning update for the all-in-one iMac desktop and a 13-inch Retina Macbook. K. Stewart reports.
For almost a decade, the Mac Pro has been the workhorse for video editors, VFX artists and animators. But there hasn't been a new model for years, and - consistent, perhaps, with Apple's disastrous launch of Final Cut X, there is a very strong sense amongst professionals that their needs are not foremost in Apple's minds.
On the day that Apple unveiled its latest financial results, marketing packs hit the media promoting the 'computer we were insane to build… the new Mac Pro.’