Apple's controversial FCP X has received an update timed to coincide with the release of the new Mac Pro
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We're not big on analysing Apple here. Apple is what it is and there are hundreds of sites that make a very good living from scrutinising the Cuppertino company. We don't do in-depth analysis of the mobile phone industry either, unless it's something to do with video. But this piece is about Apple, and even more about Samsung
When Apple quietly updated the iMac with new, speedier Intel Haswell processors and faster PCI-e flash storage, plus 802.11ac WiFi, it was met with little interest. But this speed bump is of great advantage to video editors using Final Cut Pro X, Lightworks, Premiere Pro CC and more
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For almost a decade, the Mac Pro has been the workhorse for video editors, VFX artists and animators. But there hasn't been a new model for years, and - consistent, perhaps, with Apple's disastrous launch of Final Cut X, there is a very strong sense amongst professionals that their needs are not foremost in Apple's minds.