Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony
At RedShark, we love the idea that the increased resolution that 4K offers means that you can use older lenses and capture every nuance of their character - imperfections and all
RedShark is different to other news sources. Accuracy is everything. But we’re not averse to an occasional bit of grossly speculative and wildly inaccurate rumormongering about Apple.
RedShark contributor Phil Rhodes pointed out something to me the other day that sounds obvious when you hear it: that camera makers never used to make film, and yet - if you can remember that far back - it is the film that determines the quality and feel of the photograph (and the lens, of course), not the camera
I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens