Eutelsat, fresh from the successful launch of its latest satellite 3B (pictured above, heading out to the Sealaunch site) has also launched Europe’s first 4K demo channel encoded in HEVC. What’s more it also broadcasts in 50fps and 10-bit colour using the Main 10 profile of the codec.
It was always going to happen. In fact it's surprising that it's taken so long!
There are so many arguments for and against 4K that it's difficult for consumers — and even producers — of 4K content to come to a consensus. I think there is a bottom line here, which I'll mention in a minute, but meanwhile, I want to show you a couple of opposing arguments
It dawned on me just the other day: we are living in the future. There is so much innovation and new technology around us that it no longer feels like we're merely living in the present. It's as if we're in a science fiction movie where we've been transported forward by ten or twenty years