For several years now Sony has seen a disappointing trend where its position as the maker of choice for quality TVs has been eroded by Korean electronics giants, to the point where it has struggled to retain almost any traction in this ultra-competitive marketplace
Today’s a pivotal moment in the history of digital video cameras. It’s like the day that the first VHS camcorder came out. It’s like the start of DV. And it’s like the time they announced the first HDV camera. Today’s the start of the 4K Prosumer camcorder revolution. Today’s the day that Sony’s announced its first consumer and prosumer 4K camcorders.
RED doesn't think that 4K is moving fast enough. They have a vested interest in thinking this. As arguably the first camera company to have 4K cameras on the market, their lead is is being challenged by newcomers from the more established companies
Eutelsat, fresh from the successful launch of its latest satellite 3B (pictured above, heading out to the Sealaunch site) has also launched Europe’s first 4K demo channel encoded in HEVC. What’s more it also broadcasts in 50fps and 10-bit colour using the Main 10 profile of the codec.
A day is a long time in digital video technology. And what we now know is that the battle-lines have been drawn for the fight over 4K delivery. Is this simply a squabble between obscure and proprietary systems, or the end-game in the democratisation of cinema that started with the RED One, and blossomed into the plethora of affordable cameras that start with DSLRs and go all the way up to the new Sony F55?