Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony

At RedShark, we love the idea that the increased resolution that 4K offers means that you can use older lenses and capture every nuance of their character - imperfections and all

Sony caught the entire industry on the hop with their low list pricing for the recently-announced F5 and F55 4K-capable cameras, but now we're seeing the first street prices, and they are, of course, even lower!

Phil Rhodes holds an F55 for the first time and tells us where he thinks it fits in the digital cinematography marketplace

RedShark is different to other news sources. Accuracy is everything. But we’re not averse to an occasional bit of grossly speculative and wildly inaccurate rumormongering about Apple.

The resolution of 4K sensors means that there's easily enough detail to work well with anamorphic lenses for those cinematic ultra-wide aspect ratios

RedShark contributor Phil Rhodes pointed out something to me the other day that sounds obvious when you hear it: that camera makers never used to make film, and yet - if you can remember that far back - it is the film that determines the quality and feel of the photograph (and the lens, of course), not the camera

We don't want to labour the point, but 4K televisions are coming faster than most people think they will.

I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens

Most people missed this when Red revealed their new 4K player, but it's yet another significant aspect to this important announcement: you can use the player for Digital Signage. Why is this a big deal?