RedShark News

F55: Where does it fit?

Published in Production

Phil Rhodes holds an F55 for the first time and tells us where he thinks it fits in the digital cinematography marketplace

Sensor technology is now moving so fast that it’s becoming possible to do things which, until recently, would have been a bit hair-raising price-wise

At RedShark, we love the idea that the increased resolution that 4K offers means that you can use older lenses and capture every nuance of their character - imperfections and all

How do you choose a camera? In this article, we use examples from everyday consumer life; smartphones, cars, computers, etc, to put the latest camera developmens into perspective. And we ask: are we reaching the point where you don't always need the latest and greatest?

The future of TV isn't about resolution but immersion. Netflix wants to take us bigger and wider

Are reports of a new 4K “GH4“ just made up nonsense or are we about to see the release of a significant new cinema camera from Panasonic?

Screens are getting wider: wider than widescreen. And this is a good thing

Where next for Canon's Cinema Cameras?

Published in Technology

 In the midst of rumours about Canon's Cinema Camera range, Phil Rhodes looks at the problems posed by updating your camera range too soon.

Sony NAB press conference: "Beyond Definition"

Published in Business

Sony was in a difficult position when they presented their press conference today at the Mirage Ballroom in Las Vegas. They've already announced their F5 and F55 4K cameras in October last year (they've already sold 2000 of them) , and no-one was really expecting any ground-breaking news from them today. But that doesn't mean that the content of the news conference wasn't important, because the underlying seismic movement towards 4K was solidified by a few of the more subtle comments

Cheaper 4K TVs are coming

Published in Distribution

We don't want to labour the point, but 4K televisions are coming faster than most people think they will.

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