This whole project looks amazing. It's nothing less than the development of a completely modular 4K camera with a global shutter that records to Cinema DNG: so it will fit in with familiar workflows.
A day is a long time in digital video technology. And what we now know is that the battle-lines have been drawn for the fight over 4K delivery. Is this simply a squabble between obscure and proprietary systems, or the end-game in the democratisation of cinema that started with the RED One, and blossomed into the plethora of affordable cameras that start with DSLRs and go all the way up to the new Sony F55?
Think repurposing video content is the same as upscaling it? Think again. We explain the difference and what it means for 4K.
The EBU has issued a statement saying that, while it notes the growing interest in UHDTV, it believes that by focussing on increased resolution alone the industry is not only missing an important opportunity but that 4K will be of limited success in broadcasting.
One of the most important events in the uptake of HD in the industry was the disappearance of the 'HD Premium', the point when manufacturers started to offer HD equipment with little or no price hike over their SD models. This NAB, it looks like the same sort of thing is starting to happen with 4K.