Sony and FIFA recently announced they are partnering to trial live 4K production workflow at the FIFA Confederations Cup in Brazil this summer, extending the collaboration that saw Sony capture 25 matches from the 2010 soccer World Cup in 3D and, more importantly, pointing the way to Rio 2014 being produced in 4K.
Sensor technology is now moving so fast that it’s becoming possible to do things which, until recently, would have been a bit hair-raising price-wise
Another niche in the 4K production workflow is filled as Brevity’s content transport and simultaneous transcoding service adds 4K support as well as motion compensated frame rate conversion.
Curved screens are shaping up as a key differentiator between top and lower tier television brands, especially those jumping in the race to put an UltraHD television in your home. Sony is the latest to follow the curve, introducing its first (less) curved line of 4K UHD televisions.
It was always going to happen. In fact it's surprising that it's taken so long!
The Canon 1DC is a curious camera. Based on a top-end DSLR design, with essentially only some additional firmware it becomes a 4K camcorder as well. But where does it fit into the increasingly complex matrix of options around high res, high dynamic range (i.e. RAW) devices that are available today at approximately affordable prices?
"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity