RedShark News

"One Sony": F55 in 4K used to make Experia commercial

Published in Business

"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity

4K: Muddying the waters

Published in Business

Sony's setting the pace for 4K, from the Lens to the Living Room, to use one of their favourite marketing phrases. And to show their commitment to the format, they've annouced that the're remastering some of their Blu Ray titles from 4K masters. It's good because it's a source of higher quality content for 4K display owners. But RedShark contributor Freya thinks it will also confuse customers. Here's her thoughts on the subject

4K premium disappearing at NAB

Published in Business

One of the most important events in the uptake of HD in the industry was the disappearance of the 'HD Premium', the point when manufacturers started to offer HD equipment with little or no price hike over their SD models. This NAB, it looks like the same sort of thing is starting to happen with 4K.

More speculation about the PS4 and 4K

Published in Technology

Speculation mounts about the forthcoming PS4 and its role in 4K content delivery

World's smallest 4K display

Published in Distribution

Japanese upstart Ortustech breaks new ground with a 4K display smaller than an iPad

REDRAY is real. Pictures are stunning

Published in Distribution

REDRAY promises high quality 4K delivery and even streaming, and for the first time, we've seen the results

Canon's 4K EOS 1D C should be on sale now

Published in Production

Ever since the new EOS-1D C was announced way back in April 2012, enthusiasts were abuzz over Canon’s first attempt to cross the 4K threshold in a DSLR form factor

4K really does make a difference!

Published in Technology

At typical domestic viewing distances, and with a typical (ie 55") sized screen, new tests have shown that you really can tell the difference between 4K and HD

The most important marketing gimmick of the year

Published in Distribution

Sony’s 4K content delivery system is still taking shape. The stopgap solution: 4K mastered Blu-rays, which isn’t exactly an innovation. Here’s why it’s newsworthy...

NAB 2014: AJA's 4K Global Shutter Camera for $9K

Published in Production

Following in the footsteps of Blackmagic Design, digital interface-maker AJA is debuting CION, a 4K camera, at NAB 2014.

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