RedShark News

Is 4K UHD really 10 years ahead of HD's pace?

Published in Business

A recent study claims that UHD adoption rate is 10 years ahead of HD's (during its lifecycle). But is this a real distinction, or an illusion?

Qualcomm are among the top tier of mobile phone chipset manufacturers, and, like their competitors, they're pushing the boundaries of performance all the time. And they're making their chipsets look like they're more at home in a workstation than a smartphone!

London from the air in true 4K with a Sony F65

Published in Production

Here's the first film we've seen showing London from the air filmed in genuine 4K with a Sony F65

 It's arrived! Around breakfast time this morning, our Blackmagic Production Camera loan unit landed on my kitchen table. Nicely packaged by Blackmagic, as ever, here's what's in the box

Intel's bold bid for the living room 4K TV

Published in Business

Wired has just published an article about Intel's set top box and speculates whether it might be capable of 4K.

Well, it's actually more than speculation. It seems likely to us that at least one version of the STB (and perhaps there will only be one version) will sport a 4K capability.

RED is gung ho over 4K

Published in Studio & Broadcast

RED doesn't think that 4K is moving fast enough. They have a vested interest in thinking this. As arguably the first camera company to have 4K cameras on the market, their lead is is being challenged by newcomers from the more established companies

How to make HD look like 4K

Published in Post & VFX

HD can look like 4K if you make it the right way, and if you realise that 4K actually isn't that big a step up...

As a company Blackmagic Design certainly likes putting the cat amongst the pigeons and NAB 2014 is no exception. Prepare to meet the URSA, the world’s first user upgradable 4K digital film camera.

"One Sony": F55 in 4K used to make Experia commercial

Published in Business

"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity

Panasonic's GH4 is already getting a reputation for gloriously sharp 4K footage. Here's a great video overview

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