RedShark News

There are so many arguments for and against 4K that it's difficult for consumers — and even producers — of 4K content to come to a consensus. I think there is a bottom line here, which I'll mention in a minute, but meanwhile, I want to show you a couple of opposing arguments

Modular cameras used to be a great idea, so why aren't they now? Panasonic makes a bit for this forgotten market sector with their new 4K-capable Varicam

Here it is: the Future of Colour

Published in Post & VFX

 

Amid all the recent fuss over 4K, it's easy to get caught up in the enthusiasm over resolution. Shooting a video frame that's the size of a photo taken by a stills camera is no bad thing, of course, but colour and contrast are still the most eye-catching properties on an image. But now we know what the future holds for colour

Shooting on the Arri Alexa in a 4K UHD future

Published in Production

Think the ARRI Alexa only does HD? Think again!

JVC's upscaling 4K projectors

Published in Studio & Broadcast

JVC Professional is launching four new D-ILA projectors this month, three of which feature an upgraded version of its e-shift technology, now dubbed e-shift2, which will help fill the 4k content gap by up-converting and scaling HD content to a 4k signal. And there’s some other nifty tech features on them too. Andy Stout takes a look

Convergent Design, who gave us one of the biggest product surprises at NAB 2013 with their Odyssey monitor/recorders, has released pricing information about their modular system, including daily rental options for additional and camera-specific codecs

Barely two weeks ago we carried a story about the Seiki 50" 4K TV that was priced at only $1299 - a tiny fraction of the prices that we've been seeing for 4K TVs from the usual manufacturers. Most people were understandably sceptical. Was this ever going to go on sale at this extraordinarily low price? Would it be any good?

The missing link: A 4K 2/3" camera is key to live 4K production, particulalry in sports, but till now no-one has stepped forward to make one. All of which makes Grass Valley's forthcoming 4K LDX camera rather significant.

Sony starts marketing 4K to consumers

Published in Business

Sony begins to flex its 4K ecosystem. What's an ecosystem? It's what happens when content owners also control the means to distribution.

Sony's 4K Ecosystem for the Living Room

Published in Business

Nearly lost in the bustle of NAB 2014, Sony announced pricing for its new BRAVIA 4K UHD televisions, and a clearer picture of its designs to transform your living room.

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