While the technical side of the industry concentrates on NAB, the creative side has its own jamboree in Cannes at MIPTV. Unsurprisingly, 4K was big news there too, with satellite operator SES choosing the event to launch its Ultra HD Experience initiative.
Well, this is fascinating.
Revealed in Sony's blog is not just that the Sony Bravia 4K 84" TV will upscale HD to 4K using a dedicated chipset (that's not surprising) but that it will come with what Sony describes as "the world's first 4K Ultra HD delivery solution, complete with pre-loaded, native entertainment". This will include "full length feature Hollywood productions".
RedShark is the website for the Moving Image Industry, and we're growing fast. We want our readers to have the best possible coverage of events and issues. And that's why we're not just attending the big industry shows around the world, we're taking part in them
Just a few blurry shots but here's Sony's prototype 4K media player - and a shot in video of the 4K consumer camcorder
Here are some fascinating things that we learned from our sessions at London's Broadcast Video Expo
For several years now Sony has seen a disappointing trend where its position as the maker of choice for quality TVs has been eroded by Korean electronics giants, to the point where it has struggled to retain almost any traction in this ultra-competitive marketplace