RedShark News

The Persuasive Power of Video

Published in Business

This is a lot to ask: how do you make a video that will convince sensible car buyers to splash out £35,000 ($56,000) on a re-badged Toyota iQ city car?

Two thirds of mobile data traffic to be Video by 2017?

Published in Distribution

According to a report by Cisco, video accounted for over 50% of mobile data traffic in 2012 and is expected to rise to 66.5% by 2017. The rise is driven both by increased viewing of videos and by more people viewing content in HD.

Consumer video expectations for 2013

Published in Technology

It's (nearly the end of) the season for crystal balls and soothsaying. Here, Patrick Jong Taylor plays prognosticator, offering his take on U.S. consumer habits for the New Year

Even with an abundance of incredible views, you still need an outstanding eye for composition and a highly developed photographic technique to get pictures like these

What were the video trends in 2012?

Published in Business

Probably the best way to find the real trends of the past year is to understand what people have been buying. And few would know better than Peter Savage, Managing Director of Azule Finance, a Berkshire, UK - based finance house supporting the creative industries

High Dynamic Range (HDR) Video

Published in Technology

HDR or High Dynamic Range, is a way to record the massive distance between light and dark that exists in nature. Used well, it can produce amazing images. Overdone, it can make nature look like a videogame

Billions of hours of Video could be lost forever

Published in Technology

Around the world, billions of hours of video footage are sitting on shelves or in archives. Most of it may be of very limited interest, but some of it is a vital part of our cultural history. This footage is under threat from two sides: not only is the tape that the recordings are stored on degrading, but the machines required to play them back are slowly disappearing

Remember all those old video graphics modes you used to get in the late eighties? You have to be a certain age to remember the frisson of excitement when you realised that your next computer could display sixteen colours instead of four

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals.

Breaking News: Books now do video

Published in Distribution

Video is becoming part of the fabric of our lives, and Apple’s release of iBook Author - an authoring tool for iPad interactive books - is one of the clearest indications of the way video will be used in the future.

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