Without too much fanfare, Sony and Panasonic have signed a "basic" agreement to jointly develop a standard for professional-use next-generation optical disks
How is it that Sony is now the leading innovator with still cameras that can be used for video?
Timed with the start of Photokina, Panasonic releases the Lumix LX100, a diminutive, fixed lens 4K camera that's aimed squarely at video shooters.
For those with a Sony A7s or Panasonic GH4, here's a bit of good news: the Atomos is officially accepting pre-orders for the Shogun, the world's first 4K HDMI recorder, and throwing a Spyder into the mix.
Panasonic's new Varicam in its 35mm incarnation is looking like a strong competitor to the cinema cameras at the very top of the tree. Here's the footage that stakes its claim to that refined territory
According to Panasonic, its latest update to the GH4 and YAGHE camera firmware is not only to improve compatibility of the two AG models with the Atomos Shogun recorder which records UHD via HDMI at 10-bit 4:2:2, but it also lets the two units output 25p and 30p while filming in Full HD.
And no, nothing to do with triple-gatefold sleeves. Panasonic's AV-HS410 Live Switcher apparently played an instrumental part in Marillion's successful attempt last month on the Guinness World Record for producing the World’s Fastest DVD Release.
The Panasonic GH2 and GH3 punched way above their weight and produced wonderful video for their price. Now, with the announcement of the GH4, we'll soon find out if the new camera will change the 4K landscape in the way its predecessors did for "mere" HD.
RedShark News contributor Kevin Luiz proves that you don't need the most expensive camera to achieve great results. You just need talent and a compelling subject.