RedShark News

The most important marketing gimmick of the year

Published in Studio & Broadcast

Sony’s 4K content delivery system is still taking shape. The stopgap solution: 4K mastered Blu-rays, which isn’t exactly an innovation. Here’s why it’s newsworthy...

Without too much fanfare, Sony and Panasonic have signed a "basic" agreement to jointly develop a standard for professional-use next-generation optical disks

Play your cards right

Published in Technology & Computing

Off the top of my head, I can think of quite a lot of different kinds of flash storage device that are used by at least one sort of motion picture recording technology: multi-manufacturer standards such as CompactFlash, SD, SSD, the proprietary types including P2, SxS and AXS (in all their varieties), and expensive device-specific formats such as SR Memory, RED's flash devices, and the packs made by companies such as Codex for their general purpose recorders

Well, Sony promised it “after Thanksgiving”, and here it is: the first details of Sony’s new 4K delivery system which may or may not show the way to the post Blu-Ray era

Making sense of Sensors - part 2

Published in Technology & Computing

As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.

IBC2013: What We Learned

Published in Articles

In many ways IBC2013 was a quiet show. Yes it boasted record visitor numbers, but few things happened out in Amsterdam that hadn’t been predicted beforehand: namely HEVC-powered 4K is on the horizon, the second screen is increasingly important to broadcasters’ plans, and higher frame-rate imaging is moving closer and closer to mainstream acceptance. Andy Stout looks back on five days in Amsterdam

Sony's 4K TVs are upgradable to HDMI 2.0

Published in Technology & Computing

Sony's 4K TVs have been a stunning commercial success, but until now, buyers have been concerned that they might be saddled with an obsolete HDMI connection that can't handle 4K properly

Sony gets serious about the Cloud

Published in Technology & Computing

Almost every company whose products have a network connection claims to have a Cloud solution. So far, very few have embraced the Cloud in a meaningful or useful way. But Sony, we think, is becoming a thought-leader in this space

Sony's XAVC is used across an increasing number of its professional camcorders. Why did they choose yet another format? There were good reasons, as we explain below

One of the biggest drivers for change in our time is the avaialbility of APIs ("hooks" that programmers can use to tie into software or hardware that is controlled by software). Sony's just released an API for some of their cameras. This could be big news for the future

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