RedShark News

It dawned on me just the other day: we are living in the future. There is so much innovation and new technology around us that it no longer feels like we're merely living in the present. It's as if we're in a science fiction movie where we've been transported forward by ten or twenty years

Without too much fanfare, Sony and Panasonic have signed a "basic" agreement to jointly develop a standard for professional-use next-generation optical disks

Sony says it's ready for 4K live broadcast, now

Published in Technology

The story behind the very first live 4K 60p sports transmission

Sony Puts the Pressure on GoPro

Published in Technology

It is safe to say that the POV action camera market is pretty much owned by GoPro at the present time. Sony have now clearly decided that it was about time that the ante was upped and as a result they have now announced an upgrade to their HDR-AS100 in the form of the HDR-AS100V. Simon Wyndham explores

The biggest test for any camera is how it looks in a top-quality cinema

Sony Anycast Touch AWS-750

Published in Technology

Sony’s latest entry into the switching market was first shown at NAB 2013 – the Anycast Touch. With availability scheduled for later this year we had the opportunity of putting a pre-production unit through its paces. Mark Johnson reports

UHD is the new HD. Confused? You will be.

Published in Business

The mighty Consumer Electronics Association has defined 4K as UltraHD. Kieron Seth reports

World Cup games to be captured in 8K

Published in Production

FIFA is making plans alongside Japan's NHK to capture some of the games from this summer's World Cup in Brazil in 8K. And the footage will be down converted to 4K to help 4K producers. Down converting to 4K! You read it here first!

Sony's 4K Ecosystem for the Living Room

Published in Business

Nearly lost in the bustle of NAB 2014, Sony announced pricing for its new BRAVIA 4K UHD televisions, and a clearer picture of its designs to transform your living room.

Hollywood equipment house AbelCine has been serving the needs of professionals for years. Now they're educating pros too, with two videos explaining Sony F55 camera and post workflow.

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