RedShark News

RED comes clean

Published in Business

Red comes clean, saying "yes, we are late on almost everything, but it's worth it because what we do is great and changes everything for the better". (Our paraphrase - exact text follows)

Red Dragon Sensor: "More resolution than 65mm film..."

Published in Production

RedShark contributor Phil Rhodes pointed out something to me the other day that sounds obvious when you hear it: that camera makers never used to make film, and yet - if you can remember that far back - it is the film that determines the quality and feel of the photograph (and the lens, of course), not the camera

RED EPIC Monochrome: First impressions

Published in Production

We've been given a RED EPIC M Monochrome to use for a couple of weeks, lent to us by RED’s European headquarters in Pinewood Studios, West London. Why does this very high resolution black and white video camera even exist?

Amazing Behind The Scenes footage from NatGeo

Published in Production

7 days of filming, 2 days for still photography, 9 locations, 6 camera units, 7 captains, 5 production support boats, 45 crew members; shooting with Arri Alexa, Red Epic, Phantom Flex, Phantom Miro, Sony F3, Techno Dolly, Cineflex

Sale of the Century? Red slashes prices across the board

Published in Business

The battle for cheaper 4K+ acquisition is heating up. Just a few days ago, Sony announced the F5 and the F55, and a constellation of accessories that comprise their new 4K ecosystem. Not to be outdone, RED, perhaps in a ploy to steal some of Sony’s thunder, made its own announcement, via CEO Jim Jannard’s post on the REDuser forum:

This is a groundbreaking video!

Published in Production

We're very excited about this video. It is filmed using HDR (High Dynamic Range) and gives the video a very distinctive look that is entirely appropriate for its subject matter: New York. And it may just be a very important moment in the history of film-making

Red announces the Red Switchblade

Published in Technology & Computing

 Red's latest addition is an add-on camera control panel that provides all the basic controls for a camera assistant while also looking the part too. 


With REDs Dragon sensor grabbing most of the headlines, there was some very interesting tech launched by RED at NAB that you might have missed. Heres a roundup

Which is more important - the DOP or the Camera?

Published in Production

Why would someone specify a camera before they chose the cinematographer? David Read despairs...

Seeing Red

Published in Business

There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK.  For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.

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