RedShark News

RED comes clean

Published in Business

Red comes clean, saying "yes, we are late on almost everything, but it's worth it because what we do is great and changes everything for the better". (Our paraphrase - exact text follows)

Red announces the Red Switchblade

Published in Technology & Computing

 Red's latest addition is an add-on camera control panel that provides all the basic controls for a camera assistant while also looking the part too. 

Meet Donna, the free RED camera menu simulator app

Published in Production

Good news for RED shooters with an iOS device: a just-released app helps users learn the RED camera menu from their iPhones and iPads.

New "Mini-Mag" media format for RED cameras

Published in Production

You may think that the world doesn't need another expensive storage format when generic storage is getting cheaper and faster all the time - but this new RED format guarantees performance in situations where your footage is almost inevitably going to be worth many times more than your memory

Sale of the Century? Red slashes prices across the board

Published in Business

The battle for cheaper 4K+ acquisition is heating up. Just a few days ago, Sony announced the F5 and the F55, and a constellation of accessories that comprise their new 4K ecosystem. Not to be outdone, RED, perhaps in a ploy to steal some of Sony’s thunder, made its own announcement, via CEO Jim Jannard’s post on the REDuser forum:

This is a groundbreaking video!

Published in Production

We're very excited about this video. It is filmed using HDR (High Dynamic Range) and gives the video a very distinctive look that is entirely appropriate for its subject matter: New York. And it may just be a very important moment in the history of film-making


With REDs Dragon sensor grabbing most of the headlines, there was some very interesting tech launched by RED at NAB that you might have missed. Heres a roundup

RED gets huge GPU workflow boost!

Published in Post & VFX

It has come as a massive surprise to users of RED cameras as it has always been a much requested feature, but the official line has always been that GPU cards were just not very good at handling the debayering and wavelet technology that is involved in working with RED footage. Well this has all suddenly changed, with a new version of REDCINE-X that supports graphics card technology to take the load off the computers CPU

Epic killed by laser!

Published in Technology & Computing

Don't take your expensive camera to a laser show!

Amazing Behind The Scenes footage from NatGeo

Published in Production

7 days of filming, 2 days for still photography, 9 locations, 6 camera units, 7 captains, 5 production support boats, 45 crew members; shooting with Arri Alexa, Red Epic, Phantom Flex, Phantom Miro, Sony F3, Techno Dolly, Cineflex

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