The camera maker is taking the long way around the bend, promising 4K revamps of its products by the close of 2014. By then, will anyone care?

RedShark contributor Phil Rhodes pointed out something to me the other day that sounds obvious when you hear it: that camera makers never used to make film, and yet - if you can remember that far back - it is the film that determines the quality and feel of the photograph (and the lens, of course), not the camera

The battle for cheaper 4K+ acquisition is heating up. Just a few days ago, Sony announced the F5 and the F55, and a constellation of accessories that comprise their new 4K ecosystem. Not to be outdone, RED, perhaps in a ploy to steal some of Sony’s thunder, made its own announcement, via CEO Jim Jannard’s post on the REDuser forum:

Rolling Shutter is a type of distortion that affects cameras across the price spectrum. The more you know about it, the better you can deal with it

When Hollywood comes calling and asks you to accomplish a miracle, it’s time to step up. Just ask Richard Widgery and the visualization specialists at Take4D.

Red comes clean, saying "yes, we are late on almost everything, but it's worth it because what we do is great and changes everything for the better". (Our paraphrase - exact text follows)

Why would someone specify a camera before they chose the cinematographer? David Read despairs...

With REDs Dragon sensor grabbing most of the headlines, there was some very interesting tech launched by RED at NAB that you might have missed. Heres a roundup

Proving the axiom that not all firmware updates are created equal, RED packs a punch via its ‘Build 4’

Electronics is so completely integrated now that building new equipment is just a matter of glueing together a few parts you can buy from the Internet. Is this true? And is this the biggest threat to traditional camera manufacturers? In this article, we investigate this, and the background to it, in detail