As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.
The battle for cheaper 4K+ acquisition is heating up. Just a few days ago, Sony announced the F5 and the F55, and a constellation of accessories that comprise their new 4K ecosystem. Not to be outdone, RED, perhaps in a ploy to steal some of Sony’s thunder, made its own announcement, via CEO Jim Jannard’s post on the REDuser forum:
You may think that the world doesn't need another expensive storage format when generic storage is getting cheaper and faster all the time - but this new RED format guarantees performance in situations where your footage is almost inevitably going to be worth many times more than your memory
Over the weekend we brought you the first images that were from the new RED Dragon sensor. We thought they looked sensational, and said so, but before everyone (including us) gets carried away, it's worth injecting a note of caution into the frenzy that surrounds this new sensor
Jim Jannard, erstwhile Red Leader and billionaire founder of the RED digital camera company, has stepped down from his public duties with RED with immediate effect, citing personal attacks on his integrity. And an almighty row has ensued.