I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens
Last Sunday a Lionel Messi hat-trick helped Barcelona to a remarkable 3-4 victory over Real Madrid 3-4 away at the Santiago Bernabéu Stadium. And this time Messi's footballing genius was captured for posterity in full 4K glory.
"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity
We were a little bit underwhelmed when we saw the first footage from the F55, not because there's anything wrong with the camera - far from it; but because it was shot incredibly flat, and we kind of expected something a bit more eye-catching than that. The whole experience set us off on what was essentially a rant about how you shouldn't use YouTube or Vimeo to judge the quality of a camera
Hollywood equipment house AbelCine has been serving the needs of professionals for years. Now they're educating pros too, with two videos explaining Sony F55 camera and post workflow.
Sony announces F5 upgrade path to F55 and new A7s full frame 4K DSLR - and reveals a new, confident stragety for media production at their 2014 NAB press conference