Have a close look at this video clip. It’s an advert for a high-end kitchen worktop manufacturer. Watch it in 720p, and look as closely as you can at the camerawork, the clever use of depth of field, the lighting, and particularly the fresh fruit.

And then reflect on the fact that no cameras - or indeed fruit - were involved in the making of this at all.

NAB, which is without any question the time and place each year when the biggest announcements are made, is only three weeks away. We'll be there in force, bringing you the most important stories. Meanwhile, it's useful to see what others are predicting at the show

According to UK hire outfit Procam TV, which you will recall has recently spent over £500k on Sony 4k cameras, demand for 4k acquisition in the UK is ramping up impressively.

Tomorrow morning, at 8:00am in London, 4:00 in New York, 1:00 AM in Los Angeles, we'll bring you the news of Sony's new product or products. 

A fledgling website, shotonwhat.com, aims to be your new destination for movie tech info. The twist? The site needs you to fill in its blanks

This future camera captures the world in 3D models; yet another exciting innovation funded through Kickstarter.

You wouldn’t expect the video business to take lessons in innovation from a company that makes low-cost mixing consoles. But, in the case of the Mackie DL1608, it probably should.

Ultra slow motion cameras, the sort that will run above 10x, had a bit of a field day at the Olympics, with nigh on 50 units from various different manufacturers deployed during London 2012 alone. Their next task: getting to places that ultra slo mo has never been before, with NAC’s Hi-Motion II leading the way. Andy Stout observes.

Why do people put video from one of the world's top cameras on YouTube with the expectation that we can judge the quality of the material? Just to make it perfectly clear: video on YouTube is highly compressed.