Sony releases the A7 and A7R mirrorless full-frame cameras
We may be reaching the point where the tools, gadgets and gizmos that we love to buy are simply good enough. This is the first of two articles (the second will be by RedShark Technical Editor Phil Rhodes) about what happens when our technology simply gets to the point when we don't actually need any improvements.
NAB, which is without any question the time and place each year when the biggest announcements are made, is only three weeks away. We'll be there in force, bringing you the most important stories. Meanwhile, it's useful to see what others are predicting at the show
There is always a frisson of excitement generated by big chip cameras, but that doesn’t mean they are always the best answer to the job in hand.
The ARRI Alexa has become hugely popular due to the intelligent processing and the delicious image it creates.The company’s latest camera, the Amira, thus has an exceptional pedigree and, in this review of the first Amira in Australasia by Kiwi cinematographer Donny Duncan, proves to be a pretty exceptional camera too.
These days you often find that the most cutting-edge technology is in our smartphones and not our cameras. But the professional and the consumer markets do cross-fertilise, and it benefits us all