So, we've seen the announcement from Sony of two new 4K cameras, new codecs, new recording media and a new 30" 4K LCD monitor. Just how significant is this, and is this the 4K Tipping Point, at least for production, if not all the way to the home?
The big camera announcements this year have been for large (in terms of capability), top-end cinema-type devices. That's all very exciting. But it does actually take time for cameras to be evaluated, bought, and then used in a production. That's why we're only just starting to see major feature films being made with Sony's natively 4K F65 (After Earth, with Will Smith, for example)
You may have heard that one of the top camera manufacturers is taking legal action against another for alleged patent infringement. This is news, but there's very little point in speculating about the outcome at this stage. Only a select group of people working for those companies will have access to evidence that proves the rights or wrongs of the case. We certainly don't
This is the first of our series looking at people who run a video production business focusing on their strategy and their technology. Mark McCarthy of Sparky Media Productions specialises in very high quality video which is increasingly obtainable on lower-cost equipment - although he's not afraid to use high-end kit where necessary.
Yet another entrant in the crowded action camera field, the Panasonic HX-A100 sets itself apart by being wearable, right out of the box