This new device from Atomos is what DSLR users have been waiting for - and its half the price we expected!
This is the first of our series looking at people who run a video production business focusing on their strategy and their technology. Mark McCarthy of Sparky Media Productions specialises in very high quality video which is increasingly obtainable on lower-cost equipment - although he's not afraid to use high-end kit where necessary.
In the wake of the Atomos Shogun 4K recorder's first significant firmware update, RedShark News Technical Editor Phil Rhodes weighs in on the red-hot device.
Why is a big company like Panasonic licensing ProRes not from Apple but from Atomos?
This is a camera that changes everything in its market sector: 4K for less than 1,000 USD
While many of us are patiently waiting for the Atomos Shogun 4K HDMI recorder, Convergent Design reminds us that they already have an SDI 4K and other recorders on the market, now made better with a recent firmware update.
Something is different about NAB this year and it's probably a good thing as an industry once wedded to launching new products instead discovers the joy of upgrades, modularity, durability and extending the product life cycle. Buy a new camera today and the chances are it will last a lot longer than one even from just a few years ago.