It seems you can't launch a car without a star these days. We've had Daniel Craig doing the honours for Range Rover and now it's Damian Lewis's turn for Jaguar.
As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.
A new, higher quality version of ProRes is immediately supported by the ARRI Alexa
Cheaper, cinematic cameras come with a cost - they tend to have Rolling Shutters, which means that rapid movement can be skewed. In the next few months, you'll be able to buy cameras with Global Shutters at all price points. This can't come soon enough, according to Phil Rhodes