Could the Amira be the ultimate indie digital cinema camera?
It seems you can't launch a car without a star these days. We've had Daniel Craig doing the honours for Range Rover and now it's Damian Lewis's turn for Jaguar.
It looks like soon it will no longer be a matter of choosing between the visual qualities of the Arri Alexa or those of 4K resolution. A recent statement seems to suggest that it might soon be possible to have your cake and eat it
Mega camera comparison: Nikon D5200, Blackmagic Cinema Camera, Nikon D600, Canon 5D mk III, Canon C500, Sony F55, Red Epic, ARRI Alexa