There has been a lot of excitement about Arri’s new Amira camera, (featuring an Alexa sensor in something closer to a traditional ENG form factor) not least because it would appear that it could be very useful outside of its intended documentary context and it has been expected to have a much lower price tag than the Arri Alexa
Hidden under the surface, there are some very big changes happening with the big manufacturers
As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.
In a sea of 4K announcements, and sailing serenely against the tide of opinion that the days of sub-4K cinema cameras are gone, ARRI has produced glorious-looking showreel for its Alexa camera; a taster for the plethora of projects it's been chosen for
AMIRA, the brand new documentary style camera by ARRI, made its worldwide debut at Dublin’s Digital Biscuit conference this week, and we're slowly learning more about this intriguing camera