In a sea of 4K announcements, and sailing serenely against the tide of opinion that the days of sub-4K cinema cameras are gone, ARRI has produced glorious-looking showreel for its Alexa camera; a taster for the plethora of projects it's been chosen for
AMIRA, the brand new documentary style camera by ARRI, made its worldwide debut at Dublin’s Digital Biscuit conference this week, and we're slowly learning more about this intriguing camera
Our resident VFX expert, HaZ, made an on-set discovery that not only eased his workflow, but solidified, in his opinion, the ARRI Alexa as the go-to camera for VFX shoots.
Could the Amira be the ultimate indie digital cinema camera?
What's the best shape for a camera? Phil Rhodes has some strong views
We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.