Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace
We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
The paralysis of choice: The modern camera has a vast array of available features, but too often we find ourselves having to jump through hoops to get basic usability via add-ons, or standing in front of a bewilderingly long and involved menu scratched our heads trying to work out what it is we actually want. Just like buying a coffee. As Simon Wyndham writes, this needs to change.
In a statement released today (and reproduced below in full) ARRI has announced that its Amira camera will can be upgraded to record UHD (not 4K) internally, as UHDProRes
Our resident VFX expert, HaZ, made an on-set discovery that not only eased his workflow, but solidified, in his opinion, the ARRI Alexa as the go-to camera for VFX shoots.