David Shapton

David Shapton

David is the Editor In Chief of RedShark Publications. He's been a professional columnist and author since 1998, when he started writing for the European Music Technology magazine Sound on Sound. David has worked with professional digital audio and video for the last 25 years.

In a world of hype, the Lytro Cinema Camera is a geniuine game-changer for the industry. But we don't have to rewrite all our assumptions about the way we work just yet.

RedShark NAB Awards - The Results

Published in Production

NAB has come and gone in a flash, but before we left, we handed out the RedShark Awards

NAB v2.0 and a more relaxed Vegas

Published in Business

Something remarkable has happened at this year's NAB show. It's palpable. Everyone seems relaxed (insofar as you can relax in the world's biggest show for the Film, TV and Video industries), positive and - essentially - willing to spend money on new stuff.

So, just as YouTube switched on its new 360 degree VR service at 10am on Monday, we were going live to air with what could well have been the first live VR TV show to hit its servers.

Of slots and 8K: What happens in Vegas...

Published in Business

"If you don’t like slot machines, Vegas isn’t the place for you." That is possibly the biggest understatement you’ll hear all year.

A total software rewrite for URSA Mini, a 7" 4K Video Assist and a radical new way to distribute UHD video are some of the highlights of Blackmagic's announcements at NAB this year.

EditShare's new editor has a new face on some powerful established technology. And you can use it anywhere, even with live TV.

Is Avid really going to be everywhere?

Published in Post & VFX

Avid is pushing ahead with it's all-embracing Avid Everywhere platform, which, while impressive, has left us wondering about the future of some of its core products.

RedShark Awards at NAB 2016

Published in Business

We enjoyed handing out our awards at Europe’s IBC show last September so we’ve decided to do it again at NAB.

Watch RedShark Live on Teradek's NAB TV Show

Published in Production

David Shapton from RedShark will be presenting the 10:00am (Pacific) slot on Teradek's live NAB TV show. That's 6:00pm London time.  

This blog post from Lytro CEO Jason Rosenthal helps to contextualize the company's recent bombshell announcement of its Cinema Camera.

The new 755 megapixel, 300fps Lytro Cinema system could well be the biggest leap in video technology we have ever seen. It’s not just about the spec, it’s about what you can do with it.

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