Adrian Pennington

Adrian Pennington

Adrian has been writing about the media industry for 20 years in a wide number of leading publications. He is a longstanding member of The IBC and ISE Daily teams, International Editor for CinemaEditor, award winning film critic, conference moderator and copywriter of white papers, press releases and marketing materials for a wide range of organisations. He lives in Liverpool and absolutely loves it.

Lytro teases plans for handheld lightfield camera

Published in Production

From future handheld units to plug-ins for The Foundry, dealing with 400GB per second, and ambitions to get its lightfield technology into the hands of as many people as possible, including TV, Lytro’s Jon Karafin provides an update on all things Lightfield.

NASA’s plans to share Mars with the world

Published in Technology & Computing

NASA’s mission to Mars could be the dominant world news story of the 2020’s with the Agency saying that video is essential to its technical and scientific success as well as mankind’s ability to experience an entirely new world.

A decade ago recording in 8K resolutions let alone broadcasting it looked about as realistic as a manned landing in the Andromeda Galaxy, but it was apparent at IBC that 8K is being lumped into a suite of media enhancements set to hit us by 2020 - or sooner. 8K is becoming a regular part of the conversation and what’s remarkable is that this is no longer a surprise.

The (future) state of the art of VR

Published in VR & AR

IBC’s haul of gadgets and prototypes usually prove so eclectic they may be unclassifiable if you were to meet them on the exhibition floor. This year, though, all things Virtual Reality have cornered the Future Zone.

AJA expands on popular RovoCam capabilities

Published in Production

AJA has beefed up the capabilities of its popular RovoCam 4K block camera as well as announcing a number of new IO convertors, firmware updates and software addressing the current industry hot spots of IP, UHD and HDR.

Industry agrees to disagree on IP standards

Published in IP Video

This IBC was always going to be about IP but it’s clear that there is an imperative among manufacturers to not just say that they are open but to actually prove it. That’s because interoperability, or lack of it, is arguably the main sticking point putting the brakes on broadcaster investment.

Boris FX buys GenArts to produce new vfx superpower

Published in Post & VFX

There’s a new powerhouse in VFX tools to rival The Foundry as Boris FX announces it has bought fellow plug-in developer GenArts.

Periscope: one of the new frontiers of broadcast

Published in Business

Up Periscope: Alex Pettitt is not only one of the panellists at IBC Rising Stars this weekend, he’s also the UK and Europe's No 1 Periscoper and has accumulated one of the largest global followings on the platform to date.

HDR screens and VR sets wow IFA

Published in Technology & Computing

As the last major consumer electronics show before Christmas, the Internationale Funkausstellung (IFA) show in Berlin carries considerable momentum into the present-giving season and electronics firms were focussing on Virtual Reality and HDR screens to turn consumer heads.

IBC Rising Stars: The robot-dominated future

Published in Production

MUBI's Alexander McWilliam on a future dominated by robots and the importance of being both specialist and generalist in your future career/s.

IBC Rising Stars: Understanding the potential of VR

Published in Business

Infinite Wisdom Studios’ Michael Ford on the potential of VR, the differences between VR and 360-degree video, and what advice he has for people looking to get into the industry.

Twitter Feed