Adrian Pennington

Adrian Pennington

Adrian has been writing about the media industry for 20 years in a wide number of leading publications. He is a longstanding member of The IBC and ISE Daily teams, International Editor for CinemaEditor, award winning film critic, conference moderator and copywriter of white papers, press releases and marketing materials for a wide range of organisations. He lives in Liverpool and absolutely loves it.

AI was a big theme of CES this year, with Samsung’s use of it to power the upscaling of lower res content to drive its new 8K screens particularly impressive.

The $6 billion company retains its mystique by sharing little info about how its mixed reality headgear works

Lego's incredible new AR Studio

Published in VR & AR

For children who still are, and adults who would like to be, Lego's new app brings a whole new level of fun to augmented reality!

Are drones spying on us?

Published in Technology & Computing

Questions are being asked increasingly openly about what exactly is happening with all the data that drones acquire. Are we being spied upon?

If you need more convincing that higher resolutions are coming, look no further than HDMI 2.1, supporting resolutions up to 10K. If you have high blood pressure look away now!

The enduring and mysterious legacy of Max Headroom

Published in Studio & Broadcast

He became a cult legend, infuenced one of the most bizarre incidents on telelvision, and his legacy can still be felt today. Ladies and gentlemen may we re-introduce M M Ma Max H H Head Headroom!

New ultra-realistic mixing of live footage with CGI is now being made possible by what was once a dedicated gaming engine.

While the business benefits and standards are still being thrashed out, technical advances to the fifth-generation mobile network are coming thick and fast. The successor to today’s 4G mobile network promises to transform wireless communications by transmitting data at least 10 times faster and at next to zero delays.

Why VR could be on shaky ground as Nokia abandons Ozo

Published in Business

First it was 3D, now it could be VR. The news that Nokia is halting development of its Ozo VR system is a further signal that wearing hefty head gear while viewing content is not a marriage made in heaven.

The battle lines between who should take credit for a CGI based performance are being drawn. Should it be the performance capture actor, or the CGI artists and animators? It is a question that will only be re-focused on as time goes on. Adrian Pennington examines the debate.

Is this the solution to the ultimate sound experience in VR?

Published in Audio

Sound is 70% of what we see, or so the mantra goes. Much is made of sound design for traditional films, but how do you create an effective sound mix for VR?

Cinema projection has a limited lifetime

Published in Studio & Broadcast

The writing is on the wall for cinema projection. New screen technology composed of LEDs is set to disrupt the century-old way of viewing movies on the big screen by the end of the next decade. The transition will as likely be driven as much by filmmakers as manufacturers keen to present their work with a high dynamic range far greater than any projector can achieve.

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